Purpose: Use this form before tasking a Product Designer to ensure strategic alignment, value clarity, and efficient delivery. This process ensures that every design request is purposeful, measurable, and trackable.
A Design Activation is the process of engaging a designer to tackle a specific challenge, pain point, or opportunity—whether it’s refining a UI element, improving a workflow, or crafting a strategy-aligned prototype. It's how we deploy design expertise with intention, speed, and collaboration to solve problems, create impact, and unlock potential.
Goal: Contribute to broader goals through focused, high-impact design tasks.
Examples:
Refine a design system component.
Design UI for an in-progress feature.
Run usability tests.
Optimize localized designs.
Goal: Support key company-wide efforts through strategic design work.
Examples:
Redesign onboarding to boost user retention.
Prototype new features for an upcoming launch.
Design pitch decks with the sales team.
Goal: Align design work with business priorities and OKRs.
Examples:
Facilitate OKR-to-user-need workshops.
Translate insights into strategic design concepts.
Prioritize features based on market trends.
Goal: Explore new ideas and emerging technologies that push boundaries.
Examples:
Prototype future-forward concepts.
Integrate AR/VR or AI features.
Test unconventional UX patterns.
Goal: Streamline workflows and improve operational efficiency across teams.
Examples:
Audit the design-to-dev pipeline.
Create reusable templates.
Standardize feedback systems.
Goal: Center user needs in every stage of product development.
Examples:
Conduct interviews or usability tests.
Build personas and journey maps.
Present user insights in cross-functional meetings.
